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Einride launches in the US - first to US market with the future of shipping

11.3.2021

  • Freight technology company Einride, the leading provider of digital, electric and autonomous shipping, is now live and operating in the U.S.

  • Introduces a new range of global products, Einride Saga, the intelligent operating system for movement of freight and a new autonomous vehicle product line, including a U.S. version of the autonomous vehicle and the new Flatbed. 

  • Has signed an impressive list of U.S. customers, including GE Appliances, Bridgestone; in the planning phase with Oatly

  • Has hired world’s first remote truck driver, creating a completely new type of job, remote operator

  • Backed by analysis from Saga, the company estimates that at least 40% of U.S. road freight transportation could go electric today at a lower cost than diesel

November 3, 2021 - Einride, a Swedish freight technology company that provides digital, electric, and autonomous shipping, today announced that its transportation solutions are live and running in the United States. In conjunction with the official launch, Einride has also signed an impressive list of versatile partners including technical partners Ericsson and Siemens as well as customers, Bridgestone and GE Appliances, a Haier company, and is in the planning phase with Oatly.

“The innovative spirit of the U.S. is the standard by which all others are measured, and the American transportation market is the biggest in the world,” said Robert Falck, founder, and CEO of Einride. “The U.S. freight market is one of the most competitive and to be an industry leader you need to play in this league. We have the technology and solution to bring the biggest change in the freight industry since the adoption of the diesel truck 100 years ago.”

Einride, who already operates Europe’s largest fleet of electric trucks and works with industry giants including Coca-Cola, SKF, and Lidl in Europe, has set an example that the transformation to electric, autonomous freight transportation can be made easy and cost-effective. Since October 1, 2020, Einride’s partners have seen a 90% decrease in CO2 emissions with electrical transport, while matching the cost of diesel.

Introducing a new range of products adapted for the U.S. market 

Einride Flatbed Pod Studio Side Profile Container

At launch, Einride is introducing a new range of global products - Einride Saga, the intelligent operating system for movement of freight and a new autonomous vehicle product line, including a U.S. version of the autonomous vehicle and the new Flatbed. The U.S. version of the autonomous vehicle will have the same unique autonomous technology as its European sibling, with SAE level 4 self-driving technology and safety architecture allowing for safe operations without a driver in the vehicle, but will be better adapted for U.S. roads and conditions. The Flatbed is a modular vehicle built to accommodate any kind of shipping needs, including transporting containers to make the transition between sea and road freight seamless. 

Einride Saga hero

Through Saga, shippers will be able to access a roadmap to cost competitive electrification and automation via the Evolve app, order and track shipments via Book, oversee routes and assignment through Orchestrate and visualise data and gain insights through Explore. Backed by analysis from Saga, the company estimates that at least 40% of U.S. road freight transportation could go electric today at the same cost as diesel or cheaper. 

Hiring the world’s first remote truck driver and introduces a new type of job 

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In addition to bringing its electric and autonomous transportation solutions to some of the biggest names in their respective industries, Einride has also hired the world’s first remote trucker to show how autonomous freight transport improves working conditions and creates a new type of job, remote operator. Who it is will be revealed at an event later this year. 

Einride is committed to creating at least 2,000 new jobs within the first five years of operation in the U.S. The proliferation of electric and autonomous transport creates jobs across the supply chain, from electric infrastructure installation and maintenance to the widespread construction of 5G networks, while also creating  new types of jobs such as the role of the remote operator, which involves the oversight and control of multiple autonomous vehicles in real time by one individual from a central location. In contrast to conventional trucking, remote operation will be safer, involve more regular hours, and provide a more hospitable work environment. 

Sets up headquarters in New York

Einride will officially establish a U.S. headquarters in New York, where parts of the leadership team will be based. In addition to its headquarters, Einride will open up regional offices in Austin, San Francisco and in the South East. 

About Einride

Einride is a leading freight technology company providing digital, electric and autonomous shipping. It was founded in 2016 and became the world’s first company to operate an autonomous, electric freight vehicle on a public road in 2019. Today it operates Europe’s largest fleet of heavy electric trucks. Einride´s award winning technology and products enable users to execute on electrification and automation, order and track shipments, oversee routes and assignment, visualise data and gain insights. For more information, please visit einride.tech.

Media contacts 

Malena Heed, Einride

+46 73 098 39 63 or malena.heed@einride.tech

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Press releases

DateTitle
1.24.2024Einride and Mars Partner for Largest Electrification of European Road Freight in FMCG Industry
11.15.2023First Einride Smartcharger Station Opens, Paving the Way for Electric Road Freight
11.13.2023Einride Deploys First Full Time, Daily Autonomous Operations In Partnership With GE Appliances
8.24.2023Einride Names Corinne Aaron, Former Tesla Marketing Lead as New Chief Marketing Officer
6.21.2023Einride Appoints Former Volvo Cars CTO to Lead Autonomous Technologies
6.14.2023Einride Goes Live in Norway to Lead Electric Deployment of Freight Mobility
5.31.2023Einride and UAE Ministry of Energy and Infrastructure Partner to Deploy Region's Largest Autonomous and Electric Fleet
4.19.2023Einride Enables the Switch to Sustainable Freight in the UK
12.7.2022Einride Secures $500 Million in Financing to Accelerate Deployment of Sustainable Freight Mobility
12.1.2022Einride Launches in Benelux with World’s Leading Brewer, AB InBev to Lead Electric Transport Transformation in the Region
11.2.2022Einride Unveils Disruptive Freight Mobility Solutions at November Release Event
10.27.2022Einride Completes Historic Autonomous Vehicle Pilot on US Public Road With GE Appliances
9.15.2022Einride Goes Live in Germany – Introduces a New Generation of Shipping Technology
7.28.2022Einride and Beyond Meat® Work Together to Introduce Electric Vehicles to Beyond Meat’s U.S. Shipping Network
6.23.2022New Type of Vehicle Developed by Einride Gets NHTSA Approval to Operate on US Public Road
6.9.2022Einride and Oatly Expand Partnership to Electrify Oatly's North American Fleet
5.19.2022Einride Unveils Expanded Product Offerings At First User Conference, Einride Mesh
3.24.2022Einride and A.P. Moller - Maersk Partner for Largest Ever Electrification of Heavy Duty Road Freight
3.14.2022Einride unveils world's first remote operator of autonomous, electric vehicle fleet
1.10.2022Einride Brings on Freight Industry Expert to Lead European Team – Robert Ziegler Joins as General Manager, Europe
11.3.2021Einride launches in the US - first to US market with the future of shipping
10.26.2021Einride & GE Appliances announce first U.S. fleet of autonomous and electric trucks
8.12.2021Einride Partners with Bridgestone to Create Cleaner, Safer, Low-Carbon Freight Mobility
6.22.2021Co-founder of Klarna, Niklas Adalberth, joins Board of Directors at Einride
5.6.2021Einride raises $110 million Series B to accelerate the future of freight mobility
3.16.2021SKF and Einride enter into partnership for testing autonomous and electric transport
2.22.2021Einride and Electrolux enter innovation partnership to electrify transports
2.16.2021Einride and Lidl roll out intelligent and sustainable transport
12.3.2020Einride next-generation autonomous vehicles powered by NVIDIA DRIVE AGX Orin for high-speed autonomous operations
11.12.2020Einride strengthens logistics expertise with transportation industry research veteran
10.30.2020Oatly reduces carbon footprint by 87% on selected routes in first month with Einride electric trucks and freight mobility platform
10.20.2020Polarrenen drives transition to sustainable transport by becoming Einride financing partner
10.15.2020Einride autonomous vehicle becomes first to set a record for an autonomous electric freight vehicle at the Top Gear track
10.8.2020Einride launches next-generation autonomous vehicle, makes autonomous electric transport commercially available worldwide
10.2.2020Einride Emerges as Leader in Autonomous Freight, Generating Revenue and Announcing New Investment from impact fund Norrsken VC
6.3.2020Einride Launches Intelligent Freight Mobility Platform, Makes Sustainable Transport Attainable Today
5.14.2020Einride partners with Oatly to electrify transport in Sweden
4.22.2020Switching to sustainable freight: Lidl and Einride to electrify transport in Sweden
4.7.2020Einride showcases one operator, multiple vehicle capability at a customer site
2.14.2020Einride launches a beta version of the freight mobility platform for shippers
12.6.2019Coca-Cola European Partners teams up with Einride for sustainable transport
10.10.2019Einride raises $25 million series A to accelerate commercialization of its Autonomous, Electric Transport System
8.22.2019Anders Böös new Chairman of Einride’s Board of Directors
5.16.2019World premiere: First cab-less and autonomous, fully electric truck in commercial operations on public road
5.8.2019World Premiere: Einride and DB Schenker to inaugurate first cab-less and autonomous, fully electric truck on public road
5.8.2019Einride and innovative Swedish logistics company collaborates around sustainable transport
4.26.2019Former Head of Daimler Trucks Asia will join Einride’s board of directors
2.25.2019Einride showcases new teleoperation solution at Mobile World Congress
2.14.2019Einride is teaming up with Ericsson to demonstrate the future of transport at the world’s largest mobile event
11.7.2018Einride, Ericsson and Telia partners on 5G to bring autonomous, all-electric vehicles to the market
11.6.2018DB Schenker and Einride launch first commercial installation of an Einride autonomous vehicle
7.12.2018All-electric, autonomous logging truck revealed at Goodwood Festival of Speed
4.18.2018The world’s first self-driving truck on public roads — to be introduced in Sweden
10.25.2017Einride, a Swedish self-driving transportation startup, partners with Lidl to reduce emissions by up to 93 percent