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Einride Enables the Switch to Sustainable Freight in the UK

4.19.2023

  • Freight mobility technology company Einride to enter the UK market and unlock a resilient, cost-effective, and decarbonised way to transport goods across the country

  • Together with PepsiCo’s Walkers brand, an initial deployment of Einride’s electric and digital offerings will cover more than 750,000 miles previously powered by fossil-fuels, reducing the equivalent of over 1,600 tonnes of CO2 emissions across three years

  • Einride’s freight mobility grid will start in the Midlands and unfold along the UK’s busiest motorways connecting the major metropolitan cities of London, Sheffield, Manchester, Birmingham and Bristol, putting the country on the fast track to net zero

April 19, 2023Einride, a freight mobility company that provides digital, electric and autonomous technology, today announces the expansion of its operations into the United Kingdom. This marks a pivotal moment for the UK, where around 1.4 billion tonnes of goods are transported around the country by road each year*, and where road haulage is responsible for over 20% of domestic carbon emissions**.  The UK Department for Transport is currently looking to build a sustainable future of freight, where goods are moved through cost-efficient, reliable, resilient, seamless and net zero means*** – a vision that Einride shares. 

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Putting the UK on the fast track towards net zero goal

Through an ecosystem of products including the intelligent platform Einride Saga, electric and autonomous fleets, charging infrastructure and connectivity networks, Einride will provide the UK with a new and sustainable end-to-end road freight solution. With these technologies, Einride will establish a regional freight mobility grid along the M1, M5 and M6 between the major metropolitan cities of London, Sheffield, Manchester, Birmingham and Bristol. The starting point will be the Midlands’ ‘golden logistics triangle,’ which lies within four hours’ drive of 90% of the British population and contains a significant share of the country’s logistics and warehousing facilities.

“The UK has always been at the forefront of transport history. The efficient and innovative movement of goods has consistently been integral to the growth and prosperity of the UK, with the British pioneering both the railway system and canal networks,” said Robert Falck, Founder and CEO of Einride. “We’re honoured to be here, teaming up with local partners to further establish the UK as a transport pioneer and ultimately help the country meet its net zero goals.”

First commercial partnership with PepsiCo’s Walkers brand

Einride PepsiCo Electric Truck

Einride’s first commercial partner in the UK, PepsiCo, will have an initial deployment using Einride connected electric trucks between its Walkers manufacturing sites in Leicester and Coventry. Over the three-year partnership, the truck fleet, powered by Einride’s intelligent Saga platform, will cover more than 750,000 miles previously powered by fossil-fuels, reducing the equivalent of over 1,600 tonnes of CO2 emissions.

"At PepsiCo, we are committed to reducing the environmental impact of our business, with a goal of reaching net zero emissions by 2040 as part of our PepsiCo Positive agenda,” said Archana Jagannathan, Head of Sustainability, PepsiCo UK. “Our partnership with Einride is a small yet important step towards that ambition, one that will help us drive meaningful progress in sustainable transport. With this initial deployment, we’re looking forward to better understanding the potential role electric trucks can play in our transport operations.”

Grids accelerate access to electrification

Einride's UK Grid

As in other markets, Einride’s UK freight ecosystem will operate on a grid that is planned, optimised and monitored through the Einride Saga platform. The grid concept simplifies freight management over long distances and removes inefficiencies that are otherwise typical for the industry, with smart handovers meaning goods don’t have to be delayed due to battery recharges or a change in driver. Einride takes overall responsibility for all logistical touchpoints, from intelligent software to reliable charging infrastructure and maintenance services, to provide a holistic and high quality service.

Einride plans to establish a vast network of partners as it expands further into the UK and Ireland, connecting additional shippers and operators which will enable cost-efficient scaling of the grid together with increased emission savings. Once a critical mass of transportation volumes is established, the expansion of the grid will be further supported by algorithmic optimisation provided by Einride Saga and by introducing human-led autonomous technologies such as Einride’s heavy duty, cabless trucks which are monitored by a remote operator. 

Einride UK Launch London

Today’s launch follows Einride’s 2022 expansion into Germany, Belgium, Luxembourg, the Netherlands and Norway. The company is the leading operator of heavy-duty electric freight in Sweden and the US, and across its markets, Einride operates fleets for industry giants such as Maersk, AB InBev, Lidl and GE Appliances, a Haier company. Since electrifying their road freight with Einride, partners have seen an up to 95% decrease in CO2 emissions while remaining cost competitive.

Notes to editors 

Source (*): Department for Transport: Future of Freight - a long-term plan

Source (**): Department for Transport, Energy and Environment: Data Table - ENV0201 Greenhouse gas emissions by transport mode: United Kingdom

Source (***): Department for Transport: Future of Freight - a long-term plan

About Einride

Einride designs, develops and deploys technologies for freight mobility. By building grids powered by a first-of-its-kind ecosystem — the intelligent platform Einride Saga, electric and autonomous fleets, charging infrastructure and connectivity networks — a resilient, cost-effective shipping future is unlocked. Founded in 2016, Einride became the first company in the world to deploy an autonomous, electric vehicle on a public road in 2019 and became the first company to receive approval to operate the vehicle on a US public road in 2022. For more information, please visit einride.tech.

Media contact

Maja Ruhbach, press@einride.tech  

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Press releases

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1.10.2022Einride Brings on Freight Industry Expert to Lead European Team – Robert Ziegler Joins as General Manager, Europe
11.3.2021Einride launches in the US - first to US market with the future of shipping
10.26.2021Einride & GE Appliances announce first U.S. fleet of autonomous and electric trucks
8.12.2021Einride Partners with Bridgestone to Create Cleaner, Safer, Low-Carbon Freight Mobility
6.22.2021Co-founder of Klarna, Niklas Adalberth, joins Board of Directors at Einride
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3.16.2021SKF and Einride enter into partnership for testing autonomous and electric transport
2.22.2021Einride and Electrolux enter innovation partnership to electrify transports
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12.3.2020Einride next-generation autonomous vehicles powered by NVIDIA DRIVE AGX Orin for high-speed autonomous operations
11.12.2020Einride strengthens logistics expertise with transportation industry research veteran
10.30.2020Oatly reduces carbon footprint by 87% on selected routes in first month with Einride electric trucks and freight mobility platform
10.20.2020Polarrenen drives transition to sustainable transport by becoming Einride financing partner
10.15.2020Einride autonomous vehicle becomes first to set a record for an autonomous electric freight vehicle at the Top Gear track
10.8.2020Einride launches next-generation autonomous vehicle, makes autonomous electric transport commercially available worldwide
10.2.2020Einride Emerges as Leader in Autonomous Freight, Generating Revenue and Announcing New Investment from impact fund Norrsken VC
6.3.2020Einride Launches Intelligent Freight Mobility Platform, Makes Sustainable Transport Attainable Today
5.14.2020Einride partners with Oatly to electrify transport in Sweden
4.22.2020Switching to sustainable freight: Lidl and Einride to electrify transport in Sweden
4.7.2020Einride showcases one operator, multiple vehicle capability at a customer site
2.14.2020Einride launches a beta version of the freight mobility platform for shippers
12.6.2019Coca-Cola European Partners teams up with Einride for sustainable transport
10.10.2019Einride raises $25 million series A to accelerate commercialization of its Autonomous, Electric Transport System
8.22.2019Anders Böös new Chairman of Einride’s Board of Directors
5.16.2019World premiere: First cab-less and autonomous, fully electric truck in commercial operations on public road
5.8.2019World Premiere: Einride and DB Schenker to inaugurate first cab-less and autonomous, fully electric truck on public road
5.8.2019Einride and innovative Swedish logistics company collaborates around sustainable transport
4.26.2019Former Head of Daimler Trucks Asia will join Einride’s board of directors
2.25.2019Einride showcases new teleoperation solution at Mobile World Congress
2.14.2019Einride is teaming up with Ericsson to demonstrate the future of transport at the world’s largest mobile event
11.7.2018Einride, Ericsson and Telia partners on 5G to bring autonomous, all-electric vehicles to the market
11.6.2018DB Schenker and Einride launch first commercial installation of an Einride autonomous vehicle
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4.18.2018The world’s first self-driving truck on public roads — to be introduced in Sweden
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