Privacy Notice

General

This Privacy Notice describes how and why Einride AB (“Einride” or “We” or “Our”) collect and process your personal data when being captured by any of the Data Collection Vehicles.

Einride AB, reg. no 559074-8926, (hereinafter ”Einride”, “we”, “ourorus”) is the data controller for the processing of your personal data when your personal data is processed as described below.

This privacy notice (hereinafter the “Privacy Notice”) describes Einride’s processing of your Personal Data as stated above. This general Privacy Notice may be supplemented by specific information about certain collection or processing of personal data.

Personal data that we process and why we collect it

We collect the following personal data about you:

  • Footage. Photographs and/or audiovisual content picturing you captured in connection with the cameras on Data Collection Vehicles recording its surroundings.

Sources of personal data

Your personal data is collected from the following source:

  • From you, We collect your personal data when you are captured by the Data Collection Vehicles.

Collection of personal data

Our Data Collection Vehicles are equipped with cameras that record their surroundings to fulfill essential functions (as listed below) such as safe navigation, remote operation, accident investigation, development of autonomous capabilities, error analysis, and system performance enhancement. While we do collect this data purposefully to support these functions, the collection of personal data, such as footage of any individuals, is not our primary objective.

We do not actively seek to identify, single out, or analyze individuals who may appear in the recordings. Our operations are designed to focus on environmental and vehicular data rather than personal data. Nevertheless, in the course of ensuring the functionality and safety of our Data Collection Vehicles, personal data may also be captured.

Why and how we process personal data

Why We Process Personal Data (the purpose)
Legal Basis for Processing
Type of personal data
Retention periods

Facilitating safe Einride Autonomous Vehicle navigation

Enabling real-time navigation by analyzing surroundings for safe Autonomous Vehicle mobility.

  • Real-time analytics for navigation
  • Continuous monitoring of surroundings
  • Safety assurance during vehicle movement
Legitimate interest: Ensuring effective and secure navigation of our vehicles
Footage
Not stored

Remote operator handling of an Einride Autonomous Vehicle

Enabling remote operators to oversee and control Autonomous Vehicles, ensuring safe and efficient operation from a distance.

  • Supervision through remote control
  • Ensuring secure and efficient operation
  • Remote monitoring for safe handling
Legitimate interest: Maintaining operational safety and efficiency through remote oversight
Footage
Not stored

Accident investigation

Conducting thorough investigations following Autonomous Vehicle accidents to enhance safety and prevent future incidents.

  • Thorough examination of accident scenes
  • Gathering and analyzing accident data
  • Identification and analysis of contributing factors
Legitimate interest: Enhancing safety standards and preventing future accidents
Footage
30 days unless confirmed accident, then 5 years

Develop autonomous capabilities

Advancing autonomous capabilities to enhance vehicle performance and safety in diverse environments.

  • Algorithm research and implementation
  • Varied environmental testing
  • Iterative capability refinement
Legitimate interest: Improving the performance and safety of autonomous vehicles
Footage
2 years

Error investigation, analyzing system performance

Analyze system performance and investigate errors in connected vehicles for optimal functionality.

  • Error diagnostics and resolution
  • Performance analysis and enhancement
  • System optimization for efficenciy
Legitimate interest: Ensuring the reliability and efficiency of our systems
Footage
30 days

Anonymization for extended error analysis and machine learning training

Anonymizing of personal data for prolonged error analysis and machine learning training.

  • Data anonymization for privacy purposes
  • Extended error analysis capability
  • Machine learning training enhancement
Legitimate interest: Enhancing error analysis and machine learning while safeguarding privacy
Footage
30 days (then anonymized and such data is kept continuously)

In addition, We may also store your personal data for a longer period in order to establish, assert or defend Einride against legal claims, or if we have a legal obligation to do so.

Recipients of personal data and transfers of personal data outside the EU/EEA

Where relevant, we will share your personal data with external service providers, and if legally required also disclosed to authorities. If and when we share your personal data with other actors, we always make sure to protect your personal data, for example by entering into necessary agreements, such as data processing agreements with the relevant parties.

Some personal data about you may be processed by trusted business partners of Einride as well as by other entities within the Einride Group, located outside of the EU/EEA. However, such processing is done using appropriate transfer mechanisms with appropriate safeguards in place, such as the conclusion of European Commission’s standard contract clauses.

Security and protection of personal data

We are committed to protecting your personal data. We take all appropriate and reasonable legal, technical and organizational security measures to adequately protect the personal data about you that we process, including against accidental or unlawful destruction, loss, alteration, unauthorized disclosure of, or access to personal data transmitted, stored or otherwise processed. Our security measures are continuously improved in line with the development of available security products and services.

Your rights

According to data protection law, you have the following rights:

  • You have the right to request and obtain information about how the personal data about you are processed and receive access to the personal data (right of access).
  • If you consider personal data about you to be inaccurate and/or incomplete, you have the right to request rectification and/or completion of your personal data (right to rectification).
  • Under some circumstances, you have the right to request erasure of personal data concerning you or request restriction of our processing of personal data. Restriction means that personal data will only be processed for certain limited purposes.
  • Upon request, you also have the right, under some circumstances, to request that the data concerning you that you have provided to us shall be transferred to another data controller (right to data portability).
  • In case the lawful basis for the processing is the legitimate interest of us or the Company (as further specified in the tables above), you have the right to object to such processing.
  • You also have rights in relation to automated decision-making and profiling.

You are welcome to contact us if you wish to make any request in accordance with above related to Einride’s processing of your personal data, or if you have any question about our processing of personal data.

If you consider Our processing to be wrongful or in breach of the GDPR, you have the right to lodge a complaint or report an infringement of the GDPR to the supervisory authority in the EU member state of your habitual residence, place of work or place of an alleged infringement of the GDPR. In Sweden this is the Swedish Authority for Data Protection (Sw: Integritetsskyddsmyndigheten (https://www.imy.se/).

Amendments to the Privacy Notice

We may make amendments to this Privacy Notice from time to time. The latest version of the Privacy Notice is always published here on the website and the date of the latest update to this Privacy Notice is published below. If we amend the Privacy Notice in a way that substantially differs from the previous version of the Privacy Notice, we will inform you about such amendments well in advance of the updates taking effect.

The most recent update of this Privacy Notice was made on 2024 May 29.

Contact details

For questions related to the Privacy Notice or about our processing of Personal Data, please contact Einride’s Group Privacy Manager:

Email address: dataprotection@einride.tech
Postal address: Einride AB, Regeringsgatan 65, 111 56 Stockholm.