Einride names Corinne Aaron, former Tesla marketing lead as New Chief Marketing Officer
8.24.2023
August 24, 2023 – Einride, a freight mobility company that provides digital, electric and autonomous technology, announced today Corinne Aaron starting as the new Chief Marketing Officer. Linnéa Kornehed Falck, who has held the role since co-founding Einride in 2016, is set to embark on a new phase of focusing on her roles as Deputy CEO and Executive Member of the Board.
Under Linnéa's leadership in leading teams across Marketing, Communications and Design, Einride has ascended to become a household name in sustainable freight mobility. Einride’s technology and products have also been recognized by TIME’s Best Inventions, Fast Company’s Most Innovative Companies and CNBC’s Disruptor 50 list as well as being displayed on Nasdaq’s billboard in Times Square.
“It has been a rewarding journey building Einride into a globally recognized brand from where we started in 2016 and I’m so proud of what our incredibly talented team has built,” said Linnéa Kornehed Falck, Deputy CEO and Executive Member of the Board at Einride. “What began as an idea has become a brand that is trailblazing an entire industry and I look forward to now contributing to Einride’s growth and success in new ways. With Corinne’s experience in the EV sector and clear track record in building brands to support fast scaling companies, I can’t think of a better successor to guide the Einride brand forward.”
Corinne Aaron brings nearly two decades of global marketing experience, with over ten years in leadership positions, to her new role at Einride. Most recently Aaron served as the Chief Marketing Officer at the mobility solutions brand Lynk & Co, and prior to that, served as the Head of Marketing, EMEA at Tesla for six years. At Tesla, she led a team through vigorous growth including expanding into six new markets, launching four marque products and supporting the scaling of Tesla infrastructure including the openings of gigafactories and the scaling of the supercharging network to over 500 locations throughout Europe. Additional experience includes time with the adidas Group, supporting marketing efforts for the Reebok brand, launching the US subscription brand Lovevery in Europe and spearheading leisure marketing for Hyatt Hotels in Chicago.
“This move enables me to combine my passion for innovation in clean tech with my experience in scaling brands within the EV and automobile industries,” said Corinne Aaron, Chief Marketing Officer at Einride. “The work being done by Einride plays such a critical role in creating a greener, more intelligent future and I look forward to seeing the impact our team has on the freight industry and society at large.”
About Einride
Einride designs, develops and deploys technologies for freight mobility. By building grids powered by a first-of-its-kind ecosystem — the intelligent platform Einride Saga, electric and autonomous fleets, charging infrastructure and connectivity networks — a resilient, cost-effective shipping future is unlocked. Founded in 2016, Einride became the first company in the world to deploy an autonomous, electric vehicle on a public road in 2019 and became the first company to receive approval to operate the vehicle on a US public road in 2022. For more information, please visit einride.tech.
Einride’s offering includes an ecosystem of products coming together to unlock efficiency. These products include Einride Saga, the Einride autonomous vehicle (Gen 2), the Einride connected electric truck and Einride Charging (including chargers and Einride Stations).
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